Cross-functional Integration of R&D, Marketing, and Manufacturing in Radical and Incremental Product Innovations and its Effects on Project Effectiveness and Efficiency

Brettel, Malte; Heinemann, Florian; Engelen, Andreas; Neubauer, Steven

Oxford : Blackwell Publishing (2011)
Journal Article

In: The journal of product innovation management
Volume: 28
Issue: 2
Page(s)/Article-Nr.: 249-267


  • Innovation und Entrepreneurship Group (WIN) [813110]
  • Integrative ProductionTechnology for High-Wage Countries [080025]